Renren Launches Pinterest Clone in China

Pinterest clones are popping up all over the place after the site’s 2011 success, and the sincerest form of flattery is continuing all the way into China.  The new service is called Renren Guangjie, and allows you to simply pin images onto your site.  It seems that most of the posted images come from one source, though.

Pinterest has been making waves everywhere these days, as the site has 4.5 million users and has an immutable attraction to women.  I took a look at some of the things you notice after you start pinning, and I still feel the site is a great way to browse the spectrum of colors and visuals on the web.

That’s why it’s no surprise that there are so many clones.  TechCrunch looked at the ‘clone wars’ in December and had already pinned down (pardon the pun) four different sites copying the style and service of Pinterest.  The Chinese site is another one in the series, but Renren is already a massive social network with 31 million active users, so this kind of invalidates any other standalone service.

Is that the fate of Pinterest?  To be copied by big social networks and shoved out?  People said this would happen to foursquare and it hasn’t, but I imagine it’s a tough slog.  We’ll see how Pinterest stands up to clones like these, and whether Renren’s version takes off.

Related Stories
Mediabistro Course

Marketing with Facebook Insights

Marketing with Facebook InsightsStarting October 2, learn how to use Facebook's analytics tool to track and optimize your marketing efforts!  Taught by the group marketing manager of social media at Microsoft/BingAds, Geoffrey Colon will show you how insights works, how to measure key performance indicators, and make your data actionable. Register now!