Demand Media has been rumored to be seeking an IPO for quite some time, but Kenneth Li in the Financial Times has the first solid info that suggests that IPO could be coming sooner rather than later.

Li reports that Demand has enlisted Goldman Sachs to explore its options regarding an IPO.

People familiar with the plans say the company could file for an IPO as early as August. Details have yet to be finalised, but the discussions involve pricing shares around November in an offering valuing the company at about $1.5bn.

One of Demand’s top competitors, Associated Content, was recently purchased by Yahoo!