Report: FTC Pressuring Google to Settle Antitrust Case This Week

antitrustThe Federal Trade Commission is pressing Google to make an offer to curtail its allegedly anti-competitive practices by the end of the week or face a lawsuit, Bloomberg reports.

The FTC has long been mulling an antitrust case against Google since the middle of 2011.

The commission and the company have been in conversations with the agency for about two weeks, but Google hasn’t proposed any remedies, Bloomberg reports.

“We continue to work cooperatively with the Federal Trade Commission and are happy to answer any questions they may have,” a Google spokesperson told SocialTimes.

The probe focuses on whether Google unfairly prioritizes its own services in search results, using its dominance in one arena to bootstrap dominance in others.

The FTC doesn’t comment on investigations.

Photo: Carol Highsmith via Wikimedia Commons

Related Stories
Mediabistro Course

Online Marketing

Online MarketingStarting November 4, learn how to launch a successful digital marketing campaign for your brand! In this course, you'll learn how to create an online marketing strategy, identify the appropriate distribution platforms, and use the web to successfully deliver your brand's message. Register now!