Report: Internet Ad Spending Will Dominate by 2011

According to a report in today’s Online Media Daily, Internet ad spending will reach $61.98 billion, and will surpass newspapers to become the nation’s leading ad medium in 2011. This is according to private equity firm Veronis Suhler Stevenson in its “21st Communications Industry Forecast.”

There’s nothing specifically about mobile in the report, but it could foreshadow what will happen on the wireless side.

“Consumers are also migrating away from ad-supported media and spending more time with media they support,” according to the forecast and reported in the article. “Consumers spent an average of 1,631 hours in 2006 with consumer-supported media, such as the Internet and video games–a gain of 19.8% compared to 2001. Time spent with ad-supported media, such as broadcast television and newspapers, has fallen 6.3% since 2001 to 1,899 hours per person.”

We’re not sure classifying the Internet as consumer-supported makes sense these days, but that’s beside the point.

Internet Ad Spending Set To Overtake All Other Media By 2011: VSS [Online Media Daily]

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