Consumers spent more than five and a half hours on social media sites like Facebook and Twitter in Dec, 2009, according to a report by Nielsen. The amount of time spent on social media sites has increased by 82% from the same time last year, when users only spent three hours on social media sites each day.
Facebook was the most popular social network (hardly any surprises there) with around 206.9 million unique visitors in Dec, 2009. In addition to this, 67% of the global social media users now visit Facebook at least once a month. Facebook has also become more addictive, with time spent on the site increasing to six hours per month on average.
Blogs and Social Networks were the most visited online category, followed by online games and instant messaging. The time spent by users on social networks and blogs increased by 210% year-over-year with the average time per person increasing 143% year-over-year.
Facebook and Twitter once again managed to outpace the overall growth in the social networking category by posting year-over-year growth of 200% and 368%, respectively – yes Twitter’s growth rate is even better than that of Facebook. A look at the growth rate for the month of December alone shows an even rosy picture for Twitter, as it posted an increase of 579% in unique visitors from the same time last year – growing to 18.1 million unique visitors from 2.7 million uniques in Dec, 2008.
Twitter has also released some internal stats, which reveal that the social network now sends out 50 million status updates every day, and is fast approaching Facebook – which boasts 60 million status updates on a given day.