Report: U.S. Still Lags Other Countries In Mobile Media Usage

According to RCR Wireless News, a new Universal McCann study reports that American mobile users are still using cellphones primarily for calls, falling behind other countries in adopting them as multimedia devices.

The study found that “65% of mobile-phone usage in the United States is made up of phone calls, one of the highest percentages in the world. Internet usage on mobile phones in the United States is above the global average – the average U.S. user makes 12 visits a month- but still lags behind the leading market, Japan, where users go online an average of 40 times a month.”

Part of the reason, the study found, was that more than 60 percent of us have three or more devices including their phone. 42% of Americans in the study owned a portable media player, 36% owned a laptop and 67% owned a digital camera. The study also noted that Americans show less of a desire to “converge” devices compared with users in other countries.

The study included 10,000 users with mobile Internet access spanning 21 countries.

U.S. still lags other countries in wireless multimedia use [RCR Wireless News]

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