The Real Reason You’re Not Getting Retweeted

Sometimes, tweeting can feel like you’re sending dispatches into the Internet abyss. After all, every couple days, over one billion tweets are sent across the social network. So how do you ensure that your tweets travel as far as they can? First, make sure you’re not committing one of these common rookie mistakes:

3. You don’t have the right followers

When it comes to Twitter, it’s not just the quantity of your followers that counts but also the quality of your followers. “The more influential followers you have, the more likely you are to get to retweets,” said Sree Sreenivasan, Columbia University’s chief digital officer and a digital media professor at its journalism school.

Your followers’ followers can actually have a profound impact on the distance your tweets can go. “Think about the folks that are following you and who are following them,” Sreenivasan said.

Get four more tips in The Real Reason You’re Not Getting Retweeted.

Mona Zhang

ag_logo_medium.gifThe full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

Related Stories
Mediabistro Course

Pinterest Marketing

Pinterest MarketingPin your way to a wider audience! Starting December 1, work with the VP of Marketing at SheKnows to learn how to leverage Pinterest for your brand. In this course, you'll learn how to create a Pinterest Playbook to develop and measure your marketing strategy, grow a follower base, run an effective contest, and stay updated on the best practices for this platform. Register now!