Reuters has redesigned its website to make it function more like its recently launched iOS app. In March, the media organization launched its first iOS app, which is designed to deliver content contextually with the user’s consumption habits in mind.
So for example, when a user clicks on a news articles are part of a news stream that is surrounded by the latest related content on the subject such as photos, videos, background articles and even social media alerts on the subject. The website works the same way, as stories on the site are fed into a news stream with related content and the experience looks more like an iPad app feed than a website.
The website is currently running the new version in a preview form but the new design will take over the preview site once it’s fully constructed.