Reuters Ramping Up Online Video

ReutersLogo.jpgTuesday’s live video debate effort with YouTube could be the start of something bigger at Reuters, as consumer media editor and publisher Keith McAllister told paidContent the news organization is developing online video programming including a daily morning show.

McAllister told paidContent:

Video is one of the best ways to tell a story. Live events like this also bring out our audience in terms of commenting. We have a very sophisticated, business-professional audience. They have definite interests and bring a more high-level discussion to our content. That’s what our blogs offer, and more use of video will extend that discussion and interest in the content we have.

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