Ripple6 OnDemand Looks to Create Marketing Ripple

Ripple6 hopes to create a ripple in the arena of marketing brands via social-media service with its launch of turnkey social-networking platform Ripple6 OnDemand.

The company says Ripple6 OnDemand allows users to “create a customized, content-ready site in as little as 24 hours,” using standard Web interfaces. Its proprietary features include Brand Communities, Social Insights and Ripple Analytics.

Brand Communities help marketers to connect with consumers and start conversations in a social community environment outside of ads, and the solution is currently being used by Procter & Gamble, Unilever, Walgreens and Benjamin Moore.

Social Insights lets publishers use primary custom research as a means to monetize their audience.

And Ripple Analytics delivers social metrics to help publishers better understand and demonstrate audience value to their potential advertisers.

Ripple6 CEO Sang Kim said:

Ripple6 OnDemand packages our feature-rich social-media platform in a low-investment turnkey solution with powerful revenue-generating opportunities for publishers. Using Ripple6 OnDemand is a unique opportunity for publishers to realize incremental income and positive ROI (return on investment) by enhancing the value of their audience without negatively impacting current ad revenue.

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