Rocketboom Creator Launches Video Site Magma

Rocketboom creator Andrew Baron launched Magma, a new video site aimed at serving as the TV Guide of Web video by aggregating the best videos from YouTube, Hulu, Twitter, Digg, Vimeo, Delicious, Dailymotion, Reddit, Icerocket and StumbleUpon.

Magma also features the current top videos at the top of the site, as well as staff selections down at the bottom.

Baron said in an email:

TV is thoroughly in a crisis and the audience is overwhelmed with places to go.

Yet as we continue to migrate toward Internet distribution, we are still without a large-scale platform that was designed especially for the audience. YouTube, for example, was built to make it easy for people to upload their videos. Hulu was made to help publishers feel safe with distributing online. Facebook and Twitter are also very special to the video ecosystem, but they were not designed for video.

Magma was created for the audience.

It was made for people to discover what’s going on right now, to collect and to share in a way that was designed for the video experience.

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