RockYou Racks Up $50M In Funding

When companies want to use social media to market their brand without making it seem like they’re marketing their brand, they often turn to companies such as social application-based ad services provider RockYou.

This week RockYou announced it has raised another $50 million in venture funds, this from Softbank. The company, which distributes widgets and applications for social media, says it will use the money for brand-building, further apps development and product expansion.

RockYou has raised $118 million since its inception in 2005. Other investors are Sequoia Capital, Partech International, Lightspeed Venture Partners, DCM and SK Telecom Ventures.

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