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Romance Publisher Avon Launches Social Reading App

Romance publisher Avon Books is experimenting with a new Facebook app called the Avon Social Reader. The app lets users read excerpts from upcoming Avon releases and share this content with their friends.

Up to 20 percent of each book will be available to read. The content includes share links and the app will connect to e-commerce links so that customers can buy the eBooks if they like them. Avon got the idea after doing a survey that found that  romance readers spend a lot of time talking about their favorite books in social networks.

“Many are using apps to share the news stories that they are reading online instantly with their friends,” explained Liate Stehlik, senior vice president and publisher of William Morrow and Avon Books, in a statement. “The recent word-of-mouth phenomenon surrounding Fifty Shades of Gray confirms that women are talking about the books they are reading in equal measure.  Thus, Avon worked to create a simple way for friends to connect on Facebook over the books they are most passionate about.”

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