Rover, an online social network for finding a dog sitter, has fetched some extra cash. TechCrunch reports that the company has raised $7 million in series B funding from the Foundry Group, with participation from existing investor Madrona Venture Group.
Similar to Airbnb, Rover has a large database of rentable living spaces that vacationers can select by location and date. The difference is, all of the rooms are for dogs.
Pet owners can opt to have a sitter check in on the dog at their home or ship him off to the sitter’s house for a vacation. The network currently includes 100,000 dog enthusiasts in 4,300 cities.
Rover earns a commission for every doggie vacation that’s booked on the site. The company is also working on expanding its services with RoverReel, a video diary or report card that sitters can use to give owners a recap of the dog’s trip.
Cuddles, not kennels, is the motto of this startup based in Seattle, WA. As TechCrunch noted, Madrona managing director Greg Gottesman founded Rover after a bad experience finding lodging for his own dog and the idea took home the top prize at a startup weekend in Seattle in 2011. Rover’s current CEO and “top dog,” Aaron Easterly, was a former general manager for Microsoft’s Advertiser and Publisher Solutions group.
As part of the funding deal, Foundry Group managing director Brad Feld will join the board of directors for Rover.