B&N Partners With Rovio For Exclusive Angry Birds Mighty Eagle

In another article today, I wrote about how eReaders like the Barnes and Noble NOOK Color are out selling tablets. In that article I might have given the impression that eReaders are single purpose devices, but the NOOK Color is really an eBook centric device that can actually run other apps and therefore can do many different things. Today B&N added another feature by announcing that NOOK Color users will get an exclusive first access to Rovios’s location based component for Angry Birds called Magic Places.

Magic Places utilizes location awareness to unlock special content when you are in a designated location. If you bring a NOOK Color to a B&N store you will have access to an exclusive Mighty Eagle character. A Mighty Eagle is a special bird, usually only available via in-app purchase, that helps you solve a level. When you activate the Mighty Eagle it instantly smashes all of the remaining pigs in that level. A Mighty Eagle can be re-used, but after waiting a re-charge period of one hour.

The partnership with Rovio is not the first time that Barnes and Noble has tied exclusive NOOK content with their stores. While you are connected to the WiFi network in a Barnes and Noble store you can read any NOOK book for free for one hour. The NOOK keeps track of the books you read and their location so you can read entire books by repeatedly returning to a store. Barnes and Noble also often provides coupons for items in their Starbucks Cafes that you redeem by presenting the NOOK to the cashier.

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