Rupert Murdoch: iPad a 'Game Changer,' 'Hundreds of Millions' Could be Sold

On this afternoon’s News Corp. earnings call CEO Rupert Murdoch discussed the Apple iPad when talking about where the future of media is heading.

“There will be other imitators, but I believe that is a game-changer,” Murdoch said.

He predicted that there will be “100′s of millions of these devices” in consumer hands throughout the world within a few years.

“As they develop technologically, we have to develop our methods,” he added. When pressed if that meant creating a seperate editorial team which would create content for tablets, News Corp. COO Chase Carey dodged the question.

What is the potential of the tablet computer? Murdoch says it will have “young people reading newspapers, different-looking, new types of newspapers.”

Related Stories
Mediabistro Course

Pinterest Marketing

Pinterest MarketingPin your way to a wider audience! Starting December 1, work with the VP of Marketing at SheKnows to learn how to leverage Pinterest for your brand. In this course, you'll learn how to create a Pinterest Playbook to develop and measure your marketing strategy, grow a follower base, run an effective contest, and stay updated on the best practices for this platform. Register now!