Russ Grandinetti Explains Amazon’s Ambitious Goals

Russ Grandinetti, VP of Kindle content for Amazon, has ambitious goals for the Kindle store. In an interview with the LA Times, the Amazon executive, said that Amazon’s goal is to make “every book ever written, in any language, in print or out of print, all available within 60 seconds. And we want to make the customer experience great.”

In the interview Grandinetti defends Amazon’s proprietary software. Luckily these days, with a little bit of hacking ingenuity, Amazon books aren’t quite as fixed as they seem.

In the interview Grandinetti makes light of tensions between Amazon and publishers. He told the LA Times: “We disagree over a number of points, but there’s far more that we agree about. Amazon is a customer for publishers that’s helping to grow the book business. We believe the business is growing because we’ve built a store that’s incredibly easy to use.”

Related Stories
Mediabistro Course

Social Media 201

Social Media 201Starting October 13Social Media 201 picks up where Social Media 101 left off, to provide you with hands-on instruction for gaining likes, followers, retweets, favorites, pins, and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!