Russ Grandinetti, VP of Kindle content for Amazon, has ambitious goals for the Kindle store. In an interview with the LA Times, the Amazon executive, said that Amazon’s goal is to make “every book ever written, in any language, in print or out of print, all available within 60 seconds. And we want to make the customer experience great.”

In the interview Grandinetti defends Amazon’s proprietary software. Luckily these days, with a little bit of hacking ingenuity, Amazon books aren’t quite as fixed as they seem.

In the interview Grandinetti makes light of tensions between Amazon and publishers. He told the LA Times: “We disagree over a number of points, but there’s far more that we agree about. Amazon is a customer for publishers that’s helping to grow the book business. We believe the business is growing because we’ve built a store that’s incredibly easy to use.”