This morning Amazon announced that they are releasing a new tablet device called the Kindle Fire. The $199 device ships on November 15th.

In the above video, Russ Grandinetti, VP of Kindle Content at Amazon, shows us how the magazine stand works on the new device. By pushing digital magazines, Amazon is going directly after Barnes & Noble’s Nook Color.

Notice that the lights from the event hall keep glaring off of the screen. Amazon has certainly made a departure from attacking tablet reading in the sun with this new release.