Samsung Releases First Ever YouTube Takeover Game

Samsung is making YouTube history with a new game takeover that brings their recent 3D projection mapping sensation to life, serving viewers up with an interactive experience like none YouTube has seen before. When Samsung’s 3D Event game begins it looks like a regular YouTube page. However, within minutes the screen begins to break apart and the interactive experience begins. Find out more about Samsung’s game after the jump.

Samsung’s 3D Event takes YouTube content to the next level. While watching Samsung’s 3D projection mapping in Amsterdam, the clip comes to life. The YouTube page itself crumbles away, just like the building in the video, and users are prompted to click on as many butterflies as they can as they fly right out of the video and across the screen. The incentive? Players that click on enough videos have the chance to win a Samsung 3D LED television. Pretty cool, huh?

Samsung introduced the progressive campaign in a press release last week:

“It is the first time that a worldwide YouTube game-take-over is introduced on YouTube, whereby the video content is brought to life, allowing the user to interact with it. On the Samsung 3D branded channel, visitors can play a game where they must click on as many butterflies as possible, giving them a chance to win a Samsung 3D LED TV.

“The campaign started with an outdoor event, with the projection being filmed by many viewers. Countless videos have been seen all over the world, forwarded from person to person, and placed on numerous blogs. Samsung has now added an extra dimension to this viral by making it interactive with the YouTube game-take-over.”

Samsung’s campaign is a fantastic one, as it caters to audiences via a wide variety of mediums. It began as an amazing 3D projection installation in Amsterdam, through which Samsung spread the word to passersby. Videos of the event then spread like wildfire on the Web via video sites and blogs. Now Samsung has taken the campaign to the next level with this one-of-a-kind YouTube takeover game that is sure to capture the attention of the masses.

What do you think of Samsung’s 3D Event takeover game on YouTube? Do you think we will see more of this type of campaign in the future?

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting February 16. Other speakers include Morin Oluwole (Facebook), Tim Devane (bitly), and SocialTimes' writer Devon Glenn.   Register now.