Scvnger Inc., a Boston-based startup with over 600 large enterprise clients, has made an announcement that its services will now be accessible for free for small businesses and individuals. Its enterprise clients, ranging from the U.S. Navy to cities like Philadephia, use Scvngr’s mobile game platform to deploy scavenger hunts and small challenges. Scvngr hopes this decision will greatly expand their business and reach.

Founder Seth Priebatsch aims to allow any business, small or large, to build a challenge, but will charge only enterprise customers to access the toolkit, which includes a robust analytics system. A challenge essentially allows users to check-in to a location, take a photo, solve a riddle, scan a QR code, or do an activity. By completing challenges, users earn points and unlock features. Priebatsch feels that users checking into a place and getting points for doing some rudimentary acts like making purchases is not at all fun and in stark contrast to fun game play.

“The value they’re giving us… is them making their spot more fun, which improves the overall quality of Scvngr,” said Priebatsch. “Our recommendation to local businesses is: Build on Scvngr. It is free. Don’t even consider trying to pay us. We won’t take your money.”

Scvngr received a seed investment of $825,000 last June by Highland Capital Partners which followed an investment of $4 million by Google Ventures. The company currently has 40 employees and raked in approximately $1 million in revenue last year and we expect it to see great results as it attempts to create a new layer of real estate on top of all the real estate that already exists in the world.