Interview with Sebastien de Halleux, Playfish

This afternoon I had the opportunity to speak with Sebastien de Halleux, the Chief Operating Officer and Co-Founder of Playfish, one of the top social gaming companies currently out there. The company also has some of the most engaging gaming applications currently on Facebook. Sebastien also discussed plans to expand beyond Facebook to other social networks as well as the iPhone.

I also had the opportunity to ask Sebastien whether he thought social gaming deserved the separation from casual gaming. Sebastien argued that it does deserve a clear distinction and that the term means baking social into the game design and making the game an object of social interaction. The games also get incrementally more fun as you add more friends to the game.

The social gaming space has been heating up most recently with Zynga’s $29 million round of funding. Currently the cost of social games has been low in comparison to traditional video games which have budgets in the six and seven figures as Sebastien points out. It’s an exciting time to be part of the social gaming space and Playfish is definitely one of the leaders. To learn more about Playfish and Sebastien’s thoughts on the social gaming space, listen to the podcast!

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting February 16. Other speakers include Morin Oluwole (Facebook), Tim Devane (bitly), and SocialTimes' writer Devon Glenn.   Register now.