Secrets of the Most Innovative Social Media Companies of 2013 Devon Glenn on February 22, 2013 9:10 AM We used Storify to create this recap of Fast Company’s Social Media Week panel at the Bloomberg offices in New York City on February 21, 2013. [<a href="//storify.com/DevonGlenn/most-innovative-companies-2013" target="_blank">View the story "Most Innovative Companies 2013" on Storify</a>]<br /> <h1>Most Innovative Companies 2013</h1> <h2>A recap of Fast Company’s Social Media Week panel at the Bloomberg offices in New York City on February 21, 2013.</h2> <p>Storified by <a href=”http://storify.com/DevonGlenn”>Devon Glenn</a>· Thu, Feb 21 2013 18:14:05</p> <div>#FCMostInnovative Social Media Companies 2013! http://trib.al/GUNdZX5 featuring @Branch @Fab @Tumblr @Buzzfeed @Pinterest, among others!Fast Company</div> <div>Fast Company social media editor Anjali Mullany moderated an all-star panel that included Lee Brown<strong>, </strong>global head of sales at Tumblr; Josh Miller, founder of Branch; Jared Cluff<strong>, </strong>senior vice president of marketing at Fab; and Jonathan Perelman, VP agency strategy and industry development at BuzzFeed.</div> <div>"Social is at the core of business." Realize our humanity! #FCMostInnovative #SMWFastCompany http://instagr.am/p/WAFxTQAQSl/Meagan Nowacoski</div> <div>Key Takeaways:</div> <div>Takeaways: be authentic; make commerce fun; talk to folks/family out of your bubble; experiment, analyze, study, iterate #smwfastcompanyfish4jordan</div> <div>I am biased twd @tumblr, bc as social meets need for authenticity, they lead growing space for content mindful advertising #smwFastCompanyJenna Bond</div> <div>The straightforward @Fab strategy, from Jared Cluff: "How do you bring fun into your respective businesses?" #SMWFastCompany #SMW13Casserole Labs</div> <div>Look outside the industry bubble. Ask your friends, brothers, sisters, etc. how they use new technologies #smwFastCompanyIgnacio Baleztena</div> <div>Using data to inform marketing and merchandising makes it more authentic in a digital world – Jared Cluff @FAB #smwFastCompany #SMWNYCAnn Strini</div> <div>1 action in #Fab gets 4 clicks in #Facebook. It’s creating ads by the action of buying #SMWFastCompany #FCMostinnovativeIgnacio Baleztena</div> <div>"At BuzzFeed, we don’t have a social media team. Everything we do is social." – @jperelman VP Agency Strategy #smw13 #smwFastCompanyRicardo Garcia-Amaya</div> <div>@Joshm: "Twitter and Facebook are so large because they are so fundamentally flexible". #SMWFastCompanyGreg Saperstein</div> <div>Only 10% of registered Twitter users have ever sent a tweet #smwfastcompany #smwnyc #smw13Dan Martin</div> <div>@Branch is interested in all the people who not sharing. What will compel them to share? What will empower them? #SMWFastCompanyChristine Condon</div> <div>#fcmostinnovative @BuzzFeed "I don’t share your brand because I like your brand. I share because I like my friends" #SMW13 #SMWFastCompanyStephanie Frerich</div> <div>A selling point for @branch, from @joshm: Your social graph alone doesn’t encapsulate all of your personal interests. #SMWFastCompany #SMW13Casserole Labs</div> <div>Come to Tumblr for your identity and your passions, not necessarily your friends – Lee Brown @tumblr #SMWFastCompanyfish4jordan</div> <div>I don’t think anyone woke up this morning and thought ‘I really need to see basset hounds running’ -@JPerelman #smwfastcompany #smw13Dianna McDougall</div> <div>Not true, Buzzfeed. I woke up thinking about basset hounds running. #winstonebel #smwFastCompanyNatalie Ebel</div> <div>Common statement from @buzzfeed throughout #SMWNYC, "Great content finds its audience." #SMWFastCompanyVillage&Co.</div> <div>"Discoverable content is key to 2013 success" #SMWFastCompany #fcmostinnovativechristine labate</div> <div>For the easily amused:</div> <div>I’m getting a lot of requests for close up shots. Here it is again in case you missed it! #JPSocks #SMWFastCompany http://pic.twitter.com/4LZevQ8xioJPerelman_Socks</div> <div>Got to love the cups at @Bloomberg today! #SMW13 #SMWfastcompany http://pic.twitter.com/yCdgDxBKaqTerrena Carriman</div> <div>Another reason to like #Bloomberg. The napkins @ conference they hosted #SMWNYC #SMW13 #smwNYCtech #SMWFastCompany http://pic.twitter.com/DL6jT07cCDGregory T Simpson</div> <div>For Further Reading:</div> <div>What we learned from the #FCMostInnovative panel: http://bit.ly/XsEnVg #SMWMostInnovativeM Booth</div> Related Stories Free Google Tools Webcast Next Monday, 5/6Join NYC’s First Inside 3D Printing Event5 Places to Use your Smartphone for BusinessSocial Media Stars Take a Bow at the 2013 Shorty Awards Tags Bloomberg Branch BuzzFeed fab Fast Company Social Media Week 2013 storify tumblr Comments Share Previous Post Social Media Newsfeed: Twitter Email Security | Facebook Blocks NBC.com Access Next Post Social Media Jobs: Future US, Mindset Digital, The World Economic Forum
Mediabistro Event Go Social with Our Social Media Marketing Events Want to have social media strategists from NASA, Toyota, and the San Francisco Giants as your teachers and consultants? Attend AllFacebook Marketing Conference and AllTwitter Marketing Conference this June to get personalized advice on how to improve your brand's social reach. Save 20% when you register for a Combo Pass today.
Want to have social media strategists from NASA, Toyota, and the San Francisco Giants as your teachers and consultants? Attend AllFacebook Marketing Conference and AllTwitter Marketing Conference this June to get personalized advice on how to improve your brand's social reach. Save 20% when you register for a Combo Pass today. 