Seeking EU Antitrust Deal, Google Offers to Brand Its Search Results

google, antitrust, social search, Google+, search plus your worldIn its ongoing battle with the European Union over whether it unfairly prioritizes its own non-search products in search results, Google has offered to identify the results that relate to its own products, according to a Financial Times report.

The European Union has charged that Google engages in anti-competitive practices by putting search results that point users to its products, such as Google+ profiles and posts or Google maps, at the top of search results pages.

Under the proposal, Google would identify such results by labeling them with its brand, according to the Financial Times.

Critics pointed out that the arrangement wouldn’t bar Google from de-prioritizing competitors’ results.

Although any settlement would only apply to Google’s European operations, any changes in its practices could spill over to the United States or serve as a model for the U.S. Federal Trade Commission if it pursues Google for similar issues.

Image: Jojje, Shutterstock.com

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