Evolution of a Selfie-Obsessed Generation [Infographic]

Evolution of the Obsessed Generation [Infographic]

Thanks to an increase in usage of 17,000 percent, Oxford English Dictionary crowned ‘selfie’ the 2013 word of the year.

But how exactly did they become such an integral part of our modern culture?

The infographic below by Marketo examines the evolution of the selfie and its current critical role in digital marketing strategy.

Key takeaways for social media marketers:

- Make imagery a central component of content and campaigns

- Bear in mind the focus on self that much of the millennial generation is characterized by

Evolution of the Selfie-Obsessed Generation [Infographic]

(Source: Marketo. Selfie image via Shutterstock.)

Related Stories
Mediabistro Course

Email Marketing

Email MarketingStarting January 12, learn how to create campaigns that engage subscribers, increase awareness, and drive traffic and sales! In this course, you'll learn how to create effective email campaigns to meet your company's goals and objectives, develop copywriting and design techniques, create and manage distribution lists, and more! Register now!