Thanks to an increase in usage of 17,000 percent, Oxford English Dictionary crowned ‘selfie’ the 2013 word of the year.
But how exactly did they become such an integral part of our modern culture?
The infographic below by Marketo examines the evolution of the selfie and its current critical role in digital marketing strategy.
Key takeaways for social media marketers:
- Make imagery a central component of content and campaigns
- Bear in mind the focus on self that much of the millennial generation is characterized by