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We hope this doesn’t lead to having to be the “100th Text Messager” to win free concert tickets.

Z100, along with four other NYC stations, are now accepting text messages for song requests, traffic reports, and contests.

The program will be supported by mobile ads, according to Clear Channel Radio. The company plans to launch similar initiatives on up to 100 more stations by the end of next year.

Mobile Ads to Fund Clear Channel’s Free Text Messaging [MediaPost]

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