PURE – a British Consumer Electronic startup, is trying to put a new face on Internet Radio by offering Sensia – a new radio gadget with color touchscreen interface that lets users access social networking sites like Twitter and Facebook.

PURE announced Sensia at the Consumer Electronics show this week. Sensia boasts a 5.7-inch, 640-by-480 pixel color touchscreen which runs PURE’s proprietary Lounge Internet radio and media portal. The digital radio has a radio-frequency remote control and includes a Wi-Fi adapter to connect with Internet radio stations as well as a conventional FM tuner. Users can connect directly to iPods and other portable music players via a standard 3.5mm jack. You can play music albums shared on a PC, that’s on the network directly from Sensia.

The egg-shaped gadget includes two 30 watts speakers. Other options include a rechargeable battery pack ($59.95) which provides up to 10 hours radio audience and an optional Ethernet adapter ($59.95) for directly wiring the radio to the Internet. Users can go to the PURE Lounge Portal to sync. their music and organize it into separate folders. The gadget already sports a Facebook, Twitter and a Weather app, with more apps in the pipeline.

Accessing Facebook on specialized consumer gadgets is nothing new. Xbox 360 now allows gamers to connect to Facebook right from the gaming console – allowing users to share real-time status updates and photos with their friends. This has taken the possibility to brag about gaming accomplishments with Facebook friends to an entirely new level.