Hi AppNewser readers - we're now a part of Mediabistro's SocialTimes.com. For more great App news, reviews, guides and tips, head over to InsideMobileApps.

Sesame Street & Random House Launch App For Elmo’s Birthday

Sesame Street Workshop has released a new Elmo themed eBook app, the first of its new “Step into Reading” app series developed by Random House Children’s Books with Smashing Ideas.

Elmo’s Big Birthday Bash!—A Step into Reading app is a 30 page interactive storybook app that is designed to teach kids how to read. It includes narration by Bob McGrath.

Sesame Workshop’s Jennifer A. Perry, VP, Worldwide Publishing, stated: “Step into Reading books are part of every beginning reader’s library. We are thrilled to have an original Sesame Street story be the first app tie-in to this renowned series. Based on testing with preschoolers, Elmo’s Big Birthday Bash! was designed to integrate a read-aloud story with fundamental early reading skills to help start young readers on the road to a lifelong love of reading.”

In January, Random House and Sesame Street launched s new digital imprint with the Elmo titles Elmo Says Achoo! and Elmo’s Breakfast Bingo. The companies plan to release a number of new titles this spring including: Get Moving with GroverBig Bird Says and Baker, Baker and Cookie Maker.

Related Stories
Mediabistro Course

Instagram Marketing

Instagram MarketingStarting October 27, learn how to gain likes and followers on one of the most popular social media platforms! In this course, you'll learn how to develop an Instagram strategy that will make your profile stand out and gain new followers, tell a brand story through photos, and use your Instagram profile to drive your sales and business objectives. Register now!