linchpin23.jpgWith his final traditionally-published book, Linchpin: Are You Indispensable?, author Seth Godin has risen quickly on Amazon’s list of popular Kindle book highlights.

Using Amazon’s Most Highlighted Books feature, we can actually track which passages these eBook readers enjoyed. For our new Popular Passages feature, we study the most underlined passages from bestselling books.

Out of Godin’s entire book, 396 Kindle users loved this passage in particular: “The only way to get what you’re worth is to stand out, to exert emotional labor, to be seen as indispensable, and to produce interactions that organizations and people care deeply about.”


Next, 354 readers underlined this excerpt: “An artist is someone who uses bravery, insight, creativity, and boldness to challenge the status quo. And an artist takes it personally.”

Finally, 411 Kindle users highlighted the most popular passage (we added periods for readability in this excerpt): “Be remarkable. Be generous. Create art. Make judgment calls. Connect people and ideas … and we have no choice but to reward you.”