Seth Godin Wants To Sell His eBook For $1

Seth Godin is trying out a new marketing idea for his next book, Poke the Box. This is the title that he’s publishing in partnership with Amazon as part of his new imprint, The Domino Project.

He’s trying to get people to sign up for the free online newsletter. He’s promised that for every 5,000 newsletter subscribers, he’ll lower the pre-order price of the Kindle edition of Poke the Box. Right now the price is $7.99, which is 2 bucks less than the starting price. (According to the little tracker on his site, he’s about to hit 15,000 subscribers so the price will soon go down to $6.99.)

He’s betting that a high enough percentage of  the newsletter subscribers will decide to pre-order the ebook to make up for the discount. He’s also promised that if 45,000 people sign up for the newsletter, he’ll lower the pre-order price to $1.

So will this marketing idea work? Time will tell.

via The Domino Project

Related Stories
Mediabistro Course

Pinterest Marketing

Pinterest MarketingPin your way to a wider audience! Starting December 1, work with the VP of Marketing at SheKnows to learn how to leverage Pinterest for your brand. In this course, you'll learn how to create a Pinterest Playbook to develop and measure your marketing strategy, grow a follower base, run an effective contest, and stay updated on the best practices for this platform. Register now!