Seventh Generation Launches Mobile App

Seventh Generation, the maker of natural household cleaners, has just launched a mobile application, MocoNews reports. The mobile app lets users “look up definitions of common household cleaning chemicals while they are in the store making decisions on what products to buy.”

There’s been an increasing trend in giving cell phone subscribers access to product information while on the go. Some sites offer online shopping through cell phones, meaning that you can actually make purchases (such as from Amazon). But an often-overlooked use of mobile devices is just providing information on products while you’re out and about—you know, in the “real world.”

For more information on the Seventh Generation mobile app, visit the company’s dedicated Flash Web site and click “Label Reading Guide” at the top.

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