SGN LogoYesterday evening Kristen Nicole published details about a new social gaming feed that SGN, the social gaming network, plans on launching in the coming days. The new feature enables users to display all of the gaming activities that they are active in on the social web.

While I think this could be an extremely useful tool I am also rapidly realizing how the newsfeed is becoming just as ubiquitous as a user login. If this does indeed take place (which I would predict it does), we are going to witness an extension of what already has been created in “Web 2.0″: the duplication of feature sets across every product offering.

How many feeds can we possibly create? Don’t get me wrong. Creating unique feeds for each type of activity makes a lot of sense. Then again, should users be the ones that are able to do this? Seriously there should be one feed tool that enables us to customize all of the news that we would like to have displayed. I don’t want to be too cynical but we are seeing the creation of a type of redundancy that is unnecessary.

I don’t need a bazillion feeds, I don’t need thirty sites to log into and I definitely don’t need multiple identities. So how do we get to one? It’s such a simple number but such a challenging target. Am I overly cynical (if I am it’s because it is so late at night ;) )?

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