How Betches Is Powering the NFL’s Big Play for Female Fans
The NFL’s collaboration with the lifestyle media organization Betches evidences its push for more engagement from women and girls.
How Marriott Bonvoy Uses Social to Amplify its Live Event Partnerships
Marriott Bonvoy is going the distance on social media to market its partnerships with major live events and franchises, such as F1, the NFL, and Beyoncé’s Cowboy Carter tour. The [...]
Jordan Howlett On Why Brands Should Give Creators More Freedom
"I think where we're going is with content creators being more of a show runner than a hired assassin."
Why Lyft and Notion Turn to LinkedIn Influencers for Brand-Building
The brands discuss how they've leveraged the professional networking platform to build trust and drive impact.
Binging with Babish Evolves Creator-led Advertising by Taking Unconventional Risks
Rea has used food to work with non-endemic partners, such as when he made duck fat fries to promote the premiere of John Wick 4.
Amelia Dimoldenberg, Kordell Beckham, and More Lead Social Media Week Lineup
ADWEEK's Brand Genius Creators honorees will join social execs, CMOs and media moguls on stage in NYC.
400M+ Snapchat Monthly Active Users Are on Snap Map
The high usage has attracted brands to the Promoted Places feature within Snap Map.
TikTok Pledges $1M in Ad Credits to US Small Businesses
TikTok is launching a series of nationwide initiatives designed to support, spotlight, and boost entrepreneurs.
Meta’s Threads Begins Global Ad Rollout Within Its Feed
Image-based ads will appear between pieces of content within Threads' feed.
The TikTok Ban Is Third-Party Cookies All Over Again
Most level-headed marketers would agree the trend toward privacy is good for consumers, and for marketers, too. Why, then, do we feel so powerless and reactionary to these changes?
We Meet Again: Prepping for Another TikTok Deadline
Whether TikTok is sold or silenced, change is coming. Here’s what you can do to stay ahead.
Snapchat Expands Agency Partner Program to Woo More Media Buyers
Snapchat has expanded its Agency Partner Program with new tiers and tools to attract more media agencies and strengthen its ad business.
Meta’s Instagram Announces New AI-Powered Tools, Creator Marketing Solutions
Instagram Creator Marketplace has been loaded with new AI-powered tools and features.
Social Media Has Become More Hostile to Women
We know this can feel overwhelming. But we believe in the collective power of community, the very thing these platforms were built on.
Can Elon Musk Bend Marketers to His Will?
The irony is that Musk doesn’t really want to be in the advertising business in the first place.
There’s a Creative Revolution at the Heart of #HillmanTok
The future of social media belongs to those who can create, educate, and build community in real time.
