Shop the Vote On Your Cell Phone

Access 360 Media is attempting to reach young voters with text messages about new celebrity PSAs from Maggie Gyllenhaal & CSI: NY’s Hill Harper, encouraging them to “Shop the Vote” next Tuesday.

What’s that? Shop the Vote bills itself as the “first digital out-of-home public service campaign designed to reach these critical citizens before November 4, in the environments that matter to them most: in stores, online and on their mobile phones.”

This is part of Access 360 Media’s effort to work with 18 in ’08, a young voter advocacy group dedicated to informing those who are voting for the first time this year.

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting February 16. Other speakers include Morin Oluwole (Facebook), Tim Devane (bitly), and SocialTimes' writer Devon Glenn.   Register now.