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Shop the Vote On Your Cell Phone

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Access 360 Media is attempting to reach young voters with text messages about new celebrity PSAs from Maggie Gyllenhaal & CSI: NY’s Hill Harper, encouraging them to “Shop the Vote” next Tuesday.

What’s that? Shop the Vote bills itself as the “first digital out-of-home public service campaign designed to reach these critical citizens before November 4, in the environments that matter to them most: in stores, online and on their mobile phones.”

This is part of Access 360 Media’s effort to work with 18 in ’08, a young voter advocacy group dedicated to informing those who are voting for the first time this year.

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