Four different cast members were styled with custom looks for their characters by entertainment-based retailer StyleQ, and fans can go to the Bad Girls Club Facebook page to purchase apparel, footwear, and beauty products via branded Facebook store Shop the Look: BGC Boutique, which will “open its doors” while the reunion special is airing on the cable network at 9 p.m. ET/PT Nov. 16.
The Facebook page will also offer bonus material including instructional and how-to video vignettes about the styling sessions and exclusive behind-the-scenes footage of the show.
Gossip aficionado Perez Hilton will host both parts of the Bad Girls Club Miami reunion special, with part two set to air Tuesday, Nov. 23, at 9 p.m.
Oxygen Media senior vice president, marketing and brand strategy Jane Olson said:
We know our viewers want to share their viewing experience with their friends while they watch. This innovative partnership injects another of their passions — shopping — into the conversation and makes it a sharable experience, too.
StyleQ president Ivan Brown added:
Our partnership with Oxygen is an innovative and timely collaboration. StyleQ is so excited to create a lively, interactive merchandising environment on the Bad Girls Club Facebook fan page, giving fans the opportunity to purchase the same items worn by their favorite Bad Girls Club cast members while the show airs, and rotating in new looks inspired by the characters over the coming months.