Seventy-five percent of consumers say that they are more likely to buy from a companies that make use of mobile apps, according to a new report from Accenture Interactive. In addition, 65 percent of U.S. consumers say they compare prices on a smartphone or tablet while shopping in stores.
The report surveyed 1,000 consumers in both the U.K. and the U.S. about their shopping behaviors in the context of digital technologies. The study found that 93 percent of consumers say that they are more likely to buy from a company that uses social media.
In addition, the report explained that even though 82 percent of U.S. consumers are concerned about websites tracking their online behavior, 80 percent are aware that it is happening and realize that this action delivers a tailored shopping experience. The report found that 61 percent of U.S. consumers want relevant offers online and 39 percent don’t want to be tracked online.