Should Your Brand Page Be on Facebook or Google+? [Infographic]

Google+ may have been slow to catch on in the wake of the larger and more popular Facebook, but don’t write the social network off just yet.  This infographic shows a side-by-side comparison of the two networks, each of which caters to a slightly different audience. Which one is right for your brand?

With 170 million registered users, Google’s social layer, Google+, is finding a niche among young, tech-savvy professionals who like to post and share content.  Oddly enough, pictures are what Google+ users share the most.

On Facebook, the photo-sharing feature is ranked fourth behind “likes,” status updates, and comments. Facebook users spend more than seven hours per month on the social network, engaging with one another on a personal level.

This may be why Google+ is better for promoting content, while Facebook works well for traditional marketing aimed at a broad audience. The most popular brands on Facebook are consumer favorites like Coca-Cola, Disney, and Starbucks; while Google+ favors its own products, like Android and Chrome, as well as the tech blog Mashable.

For more surprising statistics and tips for creating a marketing strategy, check out this infographic from Pardot below:

Featured image by Artgraphics via Shutterstock.

Related Stories
Mediabistro Course

Email Marketing

Email MarketingStarting January 12, learn how to create campaigns that engage subscribers, increase awareness, and drive traffic and sales! In this course, you'll learn how to create effective email campaigns to meet your company's goals and objectives, develop copywriting and design techniques, create and manage distribution lists, and more! Register now!