Show Me the (Online Video) Money

Despite an industry-wide advertising slowdown, money spent on online video ads continues to grow at a 32 percent clip, at least according to one expert.

Brian Wieser, global director of forecasting for Magna, predicts that companies will spend $699 million on online video ads this year, up from $531 in 2008. He expects the amount to crash through the $1 billion mark in 2011.

The news isn’t all good, however, as earlier this year Wieser predicted a 45 percent increase. Still, given the crashing worldwide economy, that revision doesn’t seem to dramatic.

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting February 16. Other speakers include Morin Oluwole (Facebook), Tim Devane (bitly), and SocialTimes' writer Devon Glenn.   Register now.