Siemens Sponsors Time.com’s ‘Stay Connected’ Initiative

Siemens became the first advertiser to test out the “Stay Connected” program from Time.com, which includes ad placement for the technology company on the media company’s Facebook, Twitter and YouTube pages, paidContent reported.

Time.com general manager John Cantarella told paidContent the words “Sponsored by Siemens” are integrated in the background on Time.com’s Twitter page, and the sponsorship mention on Facebook is in an area under the photos of other Time fans. Cantarella added that the only social-media site Time.com will share revenue with is YouTube.

Cantarella said:

The impressions in this campaign are on Time.com, and we are only giving the sponsor a presence on Time’s Facebook and Twitter pages—where it has 72,000 fans and about 1.4 million followers, respectively—as part of the overall campaign.

We want to show how we can track users who come to Time.com from our Twitter and Facebook pages and how we can get advertisers’ messages in front of those users. They’re not always the typical Time.com reader. These are, in many cases, a new audience for us and for the advertisers.

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