The theme of this year’s conference is “Investigating Monetization in Top App Platforms,” with the show offering in-depth discussions and analysis on topics including monetization, design, marketing and growth. The conference focuses on mobile platforms like iOS and Android, but will also analyze Facebook, among other platforms.
Attendees will have access to a variety of panels and discussions, with speakers from Tapjoy, MediaBrix, DeNA West, Arkadium, Weeby and many more.
Inside Mobile Apps is aimed at not only mobile developers and publishers, but offers valuable content to anyone within the mobile and social spaces, including advertisers, mobile marketing executives, venture capital investors, e-commerce leaders and many others.
Two of this year’s featured speakers are Chris Golier, Vice President of Mobile Marketing and Strategy at NHL, and Ryan Simmons from EA Sports. Golier will speak during the panel “TV Apps: The Rise of Second-Screen Engagement,” while Simmons discusses the challenges of bringing EA Sports’ flagship franchise mobile.
Featured sessions include:
Mobile Apps: Transforming the Shopping Experience
Investing in Mobile Apps
Customer Acquisition for Non-Game Apps
The Future of Mobile Advertising
TV Apps: The Rise of Second-Screen Engagement