Sing Along with Twitter

Twitter and music go hand-in-hand, according to a study from market-research firm The NDP Group, which found that Twitter users are more likely to buy music online, TechCrunch reported.

The study found that Twitter users purchased 77% more music, on average, than non-Twitter users, and that 33% of Twitter users purchased a CD in the past month and 34% paid for a digital download, versus 23% and 16%, respectively, by overall Web users.

NDP added that one-third of Twitter users listened to music on a social-networking site, 41% listened to online radio (versus 22% among all Web users) and 39% watched a music video online (versus 25% for all Web users).

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting February 16. Other speakers include Morin Oluwole (Facebook), Tim Devane (bitly), and SocialTimes' writer Devon Glenn.   Register now.