Self-publishing platform Smashwords has formed a distribution alliance with Flipkart, India’s largest online bookseller. Flipkart counts about 9.6 million customers, including 1 million daily visitors. In addition, India is the fifth highest source of traffic for Smashwords after the US, UK, Canada and Australia.

Here is more from the Smashwords blog: “Flipkart representatives point to Nielsen BookScan Retail Panel data, which states that Flipkart holds 80% market share for online book sales in India and holds 40-45% market share for all trade book sales across physical stores and online.  Smashwords titles will begin appearing at Flipkart.com in the next 3-4 weeks…Flipkart is commonly referred to as the Amazon of India.  To be fair to Flipkart, Amazon would probably kill to become the Flipkart of India some day.”

Indian consumers can purchase eBooks through Flipkart’s website as well as through from their Android and Microsoft Windows 8.  The Flipkart app supports reading only.