Is Snapchat Right for Your Brand? [Infographic]

Lots of so-called experts will advise you to make sure you have a presence on every social network. However, the best marketers understand the art of getting in front of your target market. While Snapchat could be seen as a new frontier in marketing, not every brand is as well-suited for its demographic as Taco Bell.

According to digital marketing agency Flightpath, Snapchat is ripe for marketing to Gen Z — the post-millennial generation often referred to as “digital natives.” Still, the platform is not without its limitations. Flightpath has provided an infographic to help marketers determine if they need a presence on Snapchat:

Snapchat-marketing1

Related Stories
Mediabistro Course

Pinterest Marketing

Pinterest MarketingPin your way to a wider audience! Starting December 1, work with the VP of Marketing at SheKnows to learn how to leverage Pinterest for your brand. In this course, you'll learn how to create a Pinterest Playbook to develop and measure your marketing strategy, grow a follower base, run an effective contest, and stay updated on the best practices for this platform. Register now!