Team Snoop Dog and Adidas wants you to Un-Scrooge your friends on Facebook with their latest interactive branded app that rewards fans with e-commerce discounts based on Ebenezer levels.
The user-specific Facebook app aggregates activities from the Timeline to create a personal Ebenezer level based on whether a user decline invitations, unresponsiveness to posts by friends, or whether a user acknowledged friends’ birthdays. These online interactions are then used to create a personalized scrooge video for each user to help them find their holiday spirit similar to Snoop Dog’s cautionary tale. Click below to see screenshots of the App.
“The Ebenezer Snoop Holiday Campaign is the most user-specific app adidas has ever created, examining consumer behaviour to produce a truly personalised online experience. There is so much noise during the holidays, we’ve created a simple yet effective app to cut straight through. The Ebenezer Snoop Facebook app aggregates your personal Facebook information to produce a film entirely for you. Using the Timeline we are suggesting how your timeline could look if you don’t mend your ways!” – Gabriel Jaffe, Senior Digital Communications Manager, AG.