So Much For That Obama VP Texting Thing

Barack_Obama_VP_SMS.jpg

As MocoNews reports, Barack Obama‘s VP choice failed to arrive first via SMS and e-mail. Instead, news of the pick first came from traditional news sources like the LA Times, which ran the announcement on one of the site’s political blogs.

“The leak from a ‘Democratic official’ up-ended whatever power SMS and email might have wrested from traditional media as a mass communication tool in politics,” the article said. “The Obama campaign planned to do a first for SMS and it didn’t happen.

“If the leak was authorized—which seems likely since cable news networks and news outlets were confirming the news directly within minutes—did the Obama campaign abandon the first-of-its-kind plan to break the news via SMS and email or did it simply fail on the backend?”

Related Stories
Mediabistro Course

Social Media Metrics

Social Media MetricsStarting September 4, work with a social media manager to monitor, measure and optimize your social media efforts! Danielle Brigida will teach your how to sift through web analytics, Facebook Insights, and Twitter mentions to develop a comprehensive reporting and tracking system for your brand. Register now!