So Much For That Obama VP Texting Thing

Barack_Obama_VP_SMS.jpg

As MocoNews reports, Barack Obama‘s VP choice failed to arrive first via SMS and e-mail. Instead, news of the pick first came from traditional news sources like the LA Times, which ran the announcement on one of the site’s political blogs.

“The leak from a ‘Democratic official’ up-ended whatever power SMS and email might have wrested from traditional media as a mass communication tool in politics,” the article said. “The Obama campaign planned to do a first for SMS and it didn’t happen.

“If the leak was authorized—which seems likely since cable news networks and news outlets were confirming the news directly within minutes—did the Obama campaign abandon the first-of-its-kind plan to break the news via SMS and email or did it simply fail on the backend?”

Related Stories
Mediabistro Course

Social Media 201

Social Media 201Starting October 13Social Media 201 picks up where Social Media 101 left off, to provide you with hands-on instruction for gaining likes, followers, retweets, favorites, pins, and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!