Tagged has been growing steadily in user registration and reputation over the last few years, and with 80 million registered users they’ve recently discovered they can monetize well, too. They recently implemented the Social Gold subscriptions platform – which allows users to purchase subscription packages to buy multiple items – and are announcing a few key metrics relating to that launch. 

The use of the subscriptions platform immediately drove 10% higher conversion rates than other payment options.  15% of ‘long term’ members who had been on the site for 6 months or more, converted into paying subscribers. 

“The results of our recent work with Tagged reinforces the importance of considering a subscription model when creating and monetizing a virtual economy,” said Vikas Gupta, CEO, Social Gold. “In addition to driving sales of virtual goods through one-off purchases, subscriptions can be complementary to micropayments and improve monetization, especially for highly engaged users.”

The battle for the optimal monetization conversion mechanism is red-hot within the social gaming industry, and players like Social Gold, OfferPal, SuperRewards, Peanut Labs, Zong and others are constantly attempting to make it as easy as possible to purchase your virtual currencies.  The idea of an easy to use subscription service is definitely appealing, and something that hasn’t been part of the standard offering in the past.  In fact, Social Gold is powering the subscriptions for Playdom’s Mobsters 2: Vendetta – this is the first time Playdom is integrating subscriptions into any of its games.

For more information on Social Gold’s payment platform, please visit: www.socialgold.net