Did you know that there are more than 350 current and former NBA players on Twitter? For a bunch of guys who need to keep their hands free to to their jobs, these athletes are killing it on social media this year.
This infographic has some of the most surprising statistics we’ve seen about how teams, fans, and brands are connecting online — especially the NBA.
With more than 19 million Twitter and Facebook mentions this year, the NBA finals were more popular on social networks than the Super Bowl. The league even sells jerseys with the NBA players’ Twitter handles on them.
Created by BuildMuscle.org, the infographic also shows stats from the Olympics, hilarious social media fails, and other highlights from sports in 2012.