Though the notion of ‘broadcasting’ suggests a one-way street, YouTube has always understood that true partnership takes two.ADWEEK; Adobe Stock, Youtube


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AI Licensing Deals With Google and OpenAI Make Up 10% of Reddit’s Revenue

Content licensing agreements now account for about 10% of Reddit’s total revenue, the company’s COO Jen Wong told ADWEEK in an exclusive interview Wednesday. “It’s a small part of our revenue—I’ll […]


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Are Meta’s Policy Changes Political Strategy or Capitulation?

Voice

A range of policies recently issued by Mark Zuckerberg is rightfully causing concern and anxiety by previously loyal supporters seeking fairer representation for Black, brown, women, and LGBTQ+ populations within [...]

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Here’s How to Make the Best Social Cuts for Your Super Bowl TV Ad

Voice

There’s plenty brands can do to improve their social video presence.

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Why the NFL’s MVPs Might Be Moms 

Voice

The real game changers in everyday purchasing decisions are relatable figures—the moms living similar lifestyles with 30,000 engaged followers versus celebrities with 30 million.

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How Brands TikToked Their Way Through a Supreme Court-Trump Flip-Flop

TikTok Ban

Amid the chaos, social media managers kept their sense of humor.

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With the TikTok Ban All but Confirmed, Here’s Where Marketers Can Still Focus Their Efforts

Voice

Even with TikTok getting banned, it’s likely that its essence will persist in some form.

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TikTok Brand Darlings Chart Their Next Steps

TikTok Ban

EOS and Duolingo are among those figuring out how to fill the TikTok-shaped hole in their social strategies.

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As Supreme Court Upholds TikTok Ban, Creators Fret About The Future

TikTok Ban

Is there still time for Trump to do something?

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TikTok’s Ban Is Our Wake-Up Call to Do Better by Gen Alpha

Voice

There’s an opportunity for a reset—to not only capture the attention TikTok owns, but also to create content that is socially and morally responsible for this generation.

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Once a Shy Kid, Ryan Detert Found His Voice With Mentorship

Voice

"I could have been a very troubled kid—if I had gotten to the early teen years without a father figure, I would have had no guardrails."

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A TikTok Ban Would Leave BookTok Reeling

Voice

TikTok has become a major driver of readership and book sales for the book publishing industry and authors alike.

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Influencer Marketing Will Be Anything but Stagnant in 2025

Voice

One thing is certain about influencer marketing this year: unstoppable growth.

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Why Isn’t Firearms Marketing Regulated Like Tobacco?

Voice

If you haven’t seen this type of content, there’s a reason.

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Very Demure, Very Mindful: TikTok Reveals Its Top Trends of 2024

Year in Review

TikTok shared the year’s most memorable businesses, creators, cultural icons, moments, and trends on its platform in the U.K. with Wednesday’s release of Year on TikTok 2024.

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Ravineo’s AI Tech Finds that 80% of Influencers Don’t Disclose Brand Deals

The Influencer Analytics module gives brands a clear view of undeclared collaborations and their real impact.

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Bluesky Is Having a Moment, But Most Brands Aren’t Ready to Jump In Yet

Platforms

Brands like Duolingo, Hulu, and Netflix are organically posting on Bluesky