What Do Social Media Managers Do? [Infographic]

social media manager

Social media manager may sound like a nebulous title to some, but is a vital position on the modern marketing team. What do social media managers do all day? A new infographic from Socialcast outlines just how active those in the position are all day, every day.

In the morning:

  • Check emails and social networks
  • Reply to negative tweets from the night
  • Engage with brand evangelists through retweets and likes
  • Post breakfast on Instagram
  • Publish a blog post about current news
  • Scan news sites for articles, blogs posts and videos to share

In the afternoon:

  • Impromptu videos with senior staff for Vine
  • Skype into a teleconference about corporate microblogging
  • Check social sites to ensure the brand is on message
  • Respond to negative feedback
  • Collaborate with marketing team

At the end of the day:

  • Respond to negative comments immediately
  • Schedule tweets and posts for the night owls
  • Review analytics
  • Check email

Check out the infographic below, complete with social media manager salaries:

social media manager

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