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Twitter.Logo_-150x150Behind Esurance’s $1.5 Million Super Bowl Twitter Giveaway (AdAge)
While few brands struck social media gold on Super Bowl Sunday, Esurance was able to break through by putting a digital twist on one of the oldest marketing moves in the book: a sweepstakes. People are still talking — and tweeting — about the insurer’s post-game ad, which dangled $1.5 million in front of viewers. Mashable Esurance received more than 2.1 million tweets using its hashtag #EsuranceSave30, and 200,000 of those tweets came in the first minute. The American auto insurance provider increased its follower count by 90,000 since the commercial aired, and as of this writing, the @esurance account had around 120,000 followers. CNET “The Office” star John Krasinski set the whole thing off in the ad. Given some of the nasty tweets that were sent out, Krasinski and Esurance may rethink the way they frame future contests. TIME #EsuranceSave30 was the top trending topic in the United States through much of Sunday night and Monday morning. The contest so far seems to have been a boon for both Esurance and for Twitter, which is once again proving itself to be a much-discussed marketing platform in the aftermath of the Super Bowl. USA Today Preliminary Nielsen figures show an average of 111.5 million viewers tuned in to the Seahawks’ 43-8 drubbing of the Denver Broncos on Sunday night. Nielsen also estimates that the game drew a record crowd to Twitter, with 5.6 million users sending 25.3 million tweets during the game.

Everybody Panic! The Twitter Redesign is Here (NBC News)
It appears that Monday is the day that Twitter’s redesign went wide, and plenty of people decided to complain about it — on Twitter, of course. The change is more cosmetic than functional, seeing as the “Home,” “Connect,” “Discover” and “Me” tabs all existed before.

Best and Worst Times to Post on Social Media [Infographic] (SocialTimes)
Understanding when to post on each network means considering more than research and statistics. Do not underestimate trial and error when it comes to assessing when your audience is most receptive to your messages. To assist you in scheduling your social media posts and updates, this infographic by Social Marketing Writing includes the social networks Facebook, Google+, Twitter, LinkedIn, Pinterest and Tumblr.

Paper CEO to Facebook: ‘Stop Using Our Brand Name’ (VentureBeat)
Facebook launched a new mobile news app called “Paper” last week. However, Paper is already the name of another popular app out there — the first and flagship app of a startup called FiftyThree — and CEO Georg Petschnigg would prefer if Facebook chose a different name.

Infographic: Most Social Buzz About Super Bowl Ads Was on Facebook, Via iPhones (AllFacebook)
There were 650,757 posts on Facebook Sunday related to Super Bowl ads, compared with 583,152 tweets, and Budweiser was the most discussed advertiser, while the most engaging advertiser was GoDaddy, according to statistics from social marketing platform Engagor. Readers: Did any of Engagor’s findings surprise you?

Tumblr Activates SSL, but with a Catch (CNET)
Tumblr has begun to catch up with modern security standards by activating SSL on Monday. There’s a catch, though: You have to enable SSL on Tumblr manually. If you’re not familiar, Secure Sockets Layer, or SSL, allows for the data being transmitted from the Tumblr server to your computer to be encrypted.

How Budweiser, Coca-Cola, and Esurance Won Super Bowl XLVIII (LostRemote)
While the social conversation surrounding the Super Bowl was largely about the game itself (despite a historic blowout ), viewers were most excited about Bruno Mars’s halftime performance and the commercials between the action. Here are three unique ways that agencies and analytics platform companies measured the conversation.

Facebook Accused Of Banning Ads From Catholic Dating Site Prior To Valentine’s Day (Business Insider)
A dating website for Catholics says it has been blocked from advertising on Facebook before Valentine’s Day, the company tells Business Insider. The site’s owners believe that CatholicSingles.com has been caught up in a larger Facebook restriction on certain dating sites advertising before Feb. 14, which Business Insider first reported in January.

The Most Social Universities in Canada [Infographic] (AllTwitter)
MediaMiser took a look at universities across Canada and compared their use of social media to see which schools have the most influence. When it comes to Twitter, there are some very active universities in the Great White North.