Social Media Newsfeed: Apple Event | Facebook Earnings | Microsoft Surface RT

 Click here to receive the Morning Social Media Newsfeed via email.

iPad MiniNew iPad Mini Means More Screens in Front of TVs (Lost Remote)
To date, 100 million iPads have been sold in just over two years, accounting for 91 percent of all tablet Web traffic, according to Apple CEO Tim Cook in his presentation on Tuesday. And now Apple has taken the wraps off a 7.9-inch iPad Mini and a new slate of fourth generation iPads, which means more screens in more places. USA Today The iPad Mini will be priced at $329, and the new screen has resolution of 1024 x 768. But it doesn’t sport the sterling retina display that’s on the latest generations of its larger sibling. AP Customers can begin ordering the new model on Friday. Apple’s late founder Steve Jobs once ridiculed a small tablet from a competitor as a “tweener” that was too big and too small to compete with either smartphones or tablets. AllThingsD Before revealing its much-anticipated tablet, the company showed off a 13-inch Macbook Pro with a Retina display, refreshed Mac mini and next-generation iMac. The new iMac is the thinnest desktop computer Apple has made to date, measuring just 5 mm at the edges — 80 percent thinner than the previous model, if you’re counting. Macworld Cook presented the updated iBooks Author as part of an “iPad in education” segment during the introduction of the latest versions of Apple’s tablet. New in iBooks Author are new templates and portrait-only iBooks.

Facebook Revenue Surpasses Forecasts (The New York Times)
Facebook on Tuesday posted revenue that slightly beat forecasts and signaled that it was making money from showing ads on mobile devices. Facebook said 14 percent of its advertising revenue came from mobile advertising — relevant to the critical question of how it will respond to the world’s shift to mobile computing. The Wall Street Journal Specifically, the mobile boost helped revenue rise 32 percent in the quarter that ended on Sept. 30, to $1.26 billion, slightly topping Wall Street’s expectations. Shares of Facebook rose about 12 percent to $21.82 in after-hours trading on Tuesday. CNET “Our opportunity on mobile is the most misunderstood opportunity for Facebook today,” said co-founder and CEO Zuckerberg, speaking on Facebook’s second conference call since the company’s messy IPO in May. Facebook’s mission, he said, is to make the world more open and connected, and with mobile, “we should be able to reach more people.” Inside Facebook In the past eight months, Facebook has introduced several opportunities for mobile revenue. On the ad side, there’s Sponsored Stories, page post ads, Promoted Posts and app install ads. AllFacebook At one point during the earnings call, Facebook chief financial officer David Ebersman mentioned that Europe has been a challenge for the social network. Based on the financial results released by the company Tuesday, Ebersman’s comment was an understatement.

Don’t Call the New Microsoft Surface RT a Tablet, This is a PC (TechCrunch)
The Microsoft Surface RT is a PC. It’s not a mobile device, and it’s not a tablet — it’s a PC. And Microsoft’s first self-branded computer. It is, in short, the physical incarnation of Microsoft’s Windows 8.

Zynga to Shut Down Multiple Studios, Lay Off 5 Percent of Employees (Mashable)
Zynga is closing multiple offices and laying off 5 percent of its full-time work force, Zynga founder and CEO Mark Pincus said in a note sent to employees on Tuesday. The gaming company is closing its Boston studios and is “proposing closures” of its studios in Japan and the United Kingdom, Pincus said.

Final Presidential Debate Provoked Most Social Trash Talk (VentureBeat)
Third-party data on Monday night’s presidential debate confirms what we already know: Politics can bring out the worst in people. Anti-spam startup Impermium analyzed debate-related conversations from online forums, chat rooms and social media sites and found that trash talk concerning both candidates reached all-time highs for this election’s debate season.

The Music-Sharing Habits of Twitter Users [INFOGRAPHIC] (AllTwitter)
Twitter users are a music-loving bunch. Some of the most-followed users are musicians, like Lady Gaga, Justin Bieber and Katy Perry, all of whom have tens of millions of followers.

StumbleUpon Gets a Whole Lot More Social With Major Redesign (SocialTimes)
If you head over to StumbleUpon, you’re in for a surprise — Tuesday the social-bookmarking site launched a re-imagined site, complete with a whole slew of new features making the site more social than ever. The latest update includes a more visual layout, new ways to Stumble, the ability to check out friends’ activity, see what’s trending, create lists and more.

Fast Food and Social Media: Starbucks Leads the Game Ahead of McDonald’s, Taco Bell and Others (The Huffington Post)
It’s been clear for some time that fast food companies have wholeheartedly embraced social media, and now an infographic created for the conference Foodservice Social Media Universe confirms it. Starbucks emerges as the clear victor in the social media landscape, coming out leagues ahead of companies like McDonald’s, Burger King, Subway and Taco Bell on Facebook, Twitter, Google+ and Pinterest.

Church Encourages Social Media During Service (FOX2Now.com)
Most congregations have a lot of strict rules during their Sunday services. But there’s one place of worship in Arizona where tweeting and updating your Facebook page are actually encouraged.

Related Stories
Mediabistro Course

Social Media 201

Social Media 201Starting October 13Social Media 201 picks up where Social Media 101 left off, to provide you with hands-on instruction for gaining likes, followers, retweets, favorites, pins, and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!